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I have seen this very Ray-Ban Sunglasses billboard advertisement on the road before! I was looking through google images when I ran across it and recognized it! That goes to show that it was memorable and that it worked. The billboard has a picture of Ray-Ban sunglasses with words next to it saying, “We’d love to be sitting on your face.” At first glance, it seems rude, but then when you connect the picture with the words you catch the joke.

The four “P’s.” Price, Product, Place, and Promotion. PRICE: There really is not anything about price on that billboard. PRODUCT: It shows a picture of one of Ray-Ban’s products to give us an idea of what they look like. PLACE: I saw the advertisement on a billboard, so that is its physical placement. It also has their brand name written on it, so if a person were really interested in their product from the picture, they could always look up their name on the internet later. PROMOTION: This was the biggest part of this billboard ad. They used crude humor to catch our attention and then tied it into their product to make it memorable. Sunglasses do sit on faces.

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This Volkswagen Precision Parking advertisement came up just as I was researching on the internet for another class. It was one of those pesky ads that got through my ad-blocker. However, it did grab my attention! It was a cute little porcupine sitting in the middle of a line of three clear bags with goldfish in them. Down in the bottom corner it said, “Precision Parking. Park Assist by Volkswagen.”

The four “P’s.” Price, Product, Place, and Promotion. Starting with price, other than the mere simplicity of the advertisement, it did not really go into price. However, goldfish are not an expensive breed of fish, and they are swimming around in clear plastic bags. For product, I would say they are trying to convey that they are special. The advertisement could have showed different kinds of flashy fish of different colors, but Volkswagen is trying to make the point that they are different, will stand out, and are better than the rest. The place is simplistic: a plain white floor. This gives the power to the viewer. The viewer can fill in the whiteness with their own imagination. The viewer sees the whiteness and, through their own mind’s eye, sees their typical work parking spot, their home street parking, or the busy street parking in front of their favorite coffee shop. Their promotion is great. The idea that their own vehicle is a porcupine squeezed in between fragile plastic bags with living fish in them gives the viewer a sense of trustworthiness that Volkswagen is reliable and will not hit other vehicles.